Rupert Murdoch will be take his company, News Corp. green by 2010. Now, that’s a big company, with over 47,000 employees on five continents. But news Corp. isn’t the only one. Pepsi recently announced it will be purchasing 1 billion kilowatts of renewable energy over a 3 year span. Apple, Inc. CEO Steve Jobs recently published “A Greener Apple” which talks about the steps Apple has taken, is taking, and will be taking to reduce it’s environmental impact.
I think the steps these companies are taking are the first for a whole wave of corporations that want to go green. Now that CFL (compact florescent lamp) technology and LED light bulb technology is improving, it will be easier for consumers to make changes, even if they are small steps. I’ve been able to convince my mom to purchase CFL’s, and in Japan we turn off everything we’re not using at the moment. There are lots of small steps we can take to make a difference, and in my opinion, it’s our duty to take those steps.
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